The lovemarks effect: Winning in the consumer revolution - Kevin Roberts

A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.

How consumers feel about you—their emotional connection with you—is what determines success now. This emotional phenomenon—called the Lovemarks Effect by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, Ideas Company—is changing everything from marketing to media, from product development to the ways companies are actually managed.

Roberts' first book, the ground-breaking Lovemarks: the future beyond brands, charted the way companies can connect emotionally with consumers at every level. The response was immediate.