Frugal innovation: How to do better with less - Navi Radjou and Jaideep Prabhu

FASTER. BETTER. CHEAPER.

Business is changing. Frugal innovation is revolutionising industries and reshaping management thinking across the globe. It allows companies to get high-quality products to market quickly using limited resources — vital in a business landscape increasingly defined by trends such as the circular economy and the maker movement. Frugal Innovation, the cutting-edge guide by award-winning thinkers Navi Radjou and Jaideep Prabhu, not only lays out the key principles, perspectives and techniques behind the new art of doing better with less.

Packed with over fifty case studies and specific recommendations for R&D, operations, HR, sales and marketing and more, Frugal Innovation shows leaders and managers in companies of all sizes and across all sectors how to profit from doing business frugally.