{"product_id":"the-lovemarks-effect-winning-in-the-consumer-revolution-kevin-roberts","title":"The lovemarks effect: Winning in the consumer revolution - Kevin Roberts","description":"\u003cp data-start=\"76\" data-end=\"353\" class=\"PDq2pG_selectionAnchorContainer\"\u003eA business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"355\" data-end=\"694\"\u003eHow consumers feel about you—their emotional connection with you—is what determines success now. This emotional phenomenon—called the \u003cstrong data-start=\"489\" data-end=\"509\"\u003eLovemarks Effect\u003c\/strong\u003e by Kevin Roberts, CEO Worldwide of Saatchi \u0026amp; Saatchi, Ideas Company—is changing everything from marketing to media, from product development to the ways companies are actually managed.\u003c\/p\u003e\n\u003cp data-start=\"696\" data-end=\"884\"\u003eRoberts' first book, the ground-breaking \u003cem data-start=\"737\" data-end=\"774\"\u003eLovemarks: the future beyond brands\u003c\/em\u003e, charted the way companies can connect emotionally with consumers at every level. The response was immediate.\u003c\/p\u003e","brand":"The Story Station","offers":[{"title":"Default Title","offer_id":49992842576111,"sku":"THE05085","price":99.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/6538\/6223\/files\/adfsdfas.jpg?v=1782661997","url":"https:\/\/www.thestorystation.co.za\/products\/the-lovemarks-effect-winning-in-the-consumer-revolution-kevin-roberts","provider":"The Story Station","version":"1.0","type":"link"}