{"product_id":"jugaad-innovation-think-frugal-be-flexible-generate-breakthrough-growth-navi-radjou-jaideep-prabhu-and-simone-ahuja","title":"Jugaad innovation: Think frugal, be flexible, generate breakthrough growth - Navi Radjou, Jaideep Prabhu and Simone Ahuja","description":"\u003cp data-start=\"73\" data-end=\"632\"\u003eInnovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R\u0026amp;D projects, and rigid, highly structured innovation processes. \u003cem data-start=\"475\" data-end=\"494\"\u003eJugaad Innovation\u003c\/em\u003e argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.\u003c\/p\u003e\n\u003cp data-start=\"634\" data-end=\"1124\"\u003eBuilding on their deep experience of innovation practices with companies in the United States and around the world, the authors articulate how \u003cem data-start=\"777\" data-end=\"785\"\u003ejugaad\u003c\/em\u003e (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth in emerging markets — and how Western companies can adopt jugaad to succeed in our hypercompetitive world. Delving into the mindset of jugaad innovators, the authors discuss the six underlying principles of jugaad innovation:\u003c\/p\u003e\n\u003cul data-start=\"1126\" data-end=\"1272\"\u003e\n\u003cli data-start=\"1126\" data-end=\"1159\"\u003e\n\u003cp data-start=\"1128\" data-end=\"1159\"\u003eSeek opportunity in adversity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1160\" data-end=\"1181\"\u003e\n\u003cp data-start=\"1162\" data-end=\"1181\"\u003eDo more with less\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1182\" data-end=\"1208\"\u003e\n\u003cp data-start=\"1184\" data-end=\"1208\"\u003eThink and act flexibly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1209\" data-end=\"1227\"\u003e\n\u003cp data-start=\"1211\" data-end=\"1227\"\u003eKeep it simple\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1228\" data-end=\"1250\"\u003e\n\u003cp data-start=\"1230\" data-end=\"1250\"\u003eInclude the margin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1251\" data-end=\"1272\"\u003e\n\u003cp data-start=\"1253\" data-end=\"1272\"\u003eFollow your heart\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1274\" data-end=\"1662\"\u003eTo show these principles in action, the authors share previously untold stories of resourceful jugaad entrepreneurs and innovations in emerging markets. The authors also describe how forward-thinking Western firms like 3M, Apple, Renault-Nissan, Facebook, GE, Google, IBM, and PepsiCo are already applying these principles of jugaad to innovate faster, cheaper, and better — and to win.\u003c\/p\u003e\n\u003cp data-start=\"1664\" data-end=\"1892\"\u003eA groundbreaking book, \u003cem data-start=\"1687\" data-end=\"1706\"\u003eJugaad Innovation\u003c\/em\u003e shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West — and how to bring the jugaad mindset and practices to their organizations.\u003c\/p\u003e","brand":"The Story Station","offers":[{"title":"Default Title","offer_id":47185928290543,"sku":"JUG04166","price":99.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/6538\/6223\/files\/sad_6509e59b-9aa3-451e-ad45-b6836a4c0c6f.jpg?v=1762893776","url":"https:\/\/www.thestorystation.co.za\/products\/jugaad-innovation-think-frugal-be-flexible-generate-breakthrough-growth-navi-radjou-jaideep-prabhu-and-simone-ahuja","provider":"The Story Station","version":"1.0","type":"link"}